The fair is the largest intra-regional trade fair south of the Sahara, it is organized and hosted annually by the ZITF Company at the Zimbabwe International Trade Fair Exhibition Center in the country's second largest city Bulawayo.
The Zimbabwe International Trade Fair Exhibition Center is located 1.5 kilometers from the Bulawayo Central Business District, in Bulawayo Metropolitan Province. The center is a 17-hectare permanent exhibition area that offers 58 000 square meters of developed exhibition space.